How I work
A simple process that keeps things clean and fast.
No chaos, no bloated builds. Just a clear plan, clean design, and a website that feels premium and performs.
Get clarity fast
Discovery
- Goals, audience, and what “success” looks like
- Reference sites + direction (feel, tone, layout)
- Pages you need + priority order
Output
A clear plan + scope outline
Make it feel premium
Design
- Layout + structure (above the fold and key sections)
- Typography + spacing system (clean + readable)
- Conversion-focused flow (CTA placement, trust, clarity)
Output
A polished design direction
Fast, responsive, clean
Build
- Responsive build (mobile first, then desktop refinement)
- Performance optimisations (images, loading, structure)
- Animations only where they add value
Output
A fast, working website
Ship, then improve
Launch + Iterate
- Final QA across devices and browsers
- SEO foundations (titles, meta, structure)
- Post-launch tweaks based on feedback
Output
Live site + optional improvements
Communication
Clear updates, no guessing. I’ll tell you what’s happening and what I need from you.
Built to ship clean
Feedback rounds
We keep iterations focused. Small changes stay fast, big changes are scoped properly.
Built to ship clean
Performance first
Fast loading and clean structure are non-negotiable — it’s part of the build, not an add-on.
Built to ship clean
Want the quickest start?